Lisa Roberts blog

2011/04/27

Frames

Filed under: Climate-Change-Communication — Lisa @ 01:11

Matthew C.Nisbet writes about the need to carefully frame how we communicate climate change science, and suggests using a specific medium and audience (I read ‘on-line animations’ and ’students’.):

To break through the communication barriers of human nature, partisan identity, and media fragmentation, messages need to be tailored to a specific medium and audience, using carefully researched metaphors, allusions, and examples that trigger a new way of thinking about the personal relevance of climate change.

Nisbet also posts on EPOCA about the need to frame communication about acidification: Restarting the Conversation about Ocean Acidification

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